The founders established Maideasy in January 2015 to address challenges finding dependable household cleaners. As busy parents, we recognized gaps in Malaysia's cleaning industry, particularly regarding fair wages and humane treatment of workers.
Our mission extends beyond commerce. As technology professionals, we witnessed firsthand the struggles of lower-income Malaysians seeking dignified employment. We created Maideasy to offer predictably fair compensation and flexible scheduling.
Growing Our Community
By 2018, Maideasy had trained over 3,000 crew members from diverse circumstances:
- Job-seekers in transition
- Single mothers
- Retirees
- Individuals managing family caregiving needs
The flexible 2-, 4-, 6-, or 8-hour work slots proved attractive to 80% of applicants.
What Makes Us Different
Our distinguishing features include the service card system—clarifying job scope and crew limitations—ensuring realistic customer expectations and worker protection. We apply technology principles to scale operations across 30+ locations while prioritizing stakeholder welfare over exploitation.
Our crew's ethos for working is "ikhlas" or sincerity, rejecting stigma around blue-collar roles. Operating in Klang Valley, Selangor, and beyond, Maideasy aims to prove gig-economy platforms can benefit both businesses and society sustainably.